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Metaprofile launches “metaDNA”

Metaprofile unveils “metaDNA”: a revolutionary AI-Powered metadata engine set to transform content discovery in Entertainment

Metaprofile, a pioneer in advanced content organization technologies, announced today the launch of metaDNA, an innovative AI-driven metadata engine designed to revolutionize how audiences discover and engage with entertainment content. This groundbreaking technology introduces a unique “genetic” profiling system for movies, shows, and sports events, promising to redefine search and recommendation experiences across the industry.

At the heart of metaDNA lies a sophisticated AI-driven semantic analysis framework that assigns each piece of content a distinctive “genetic” profile called tvDNA. Unlike traditional metadata that focuses on basic attributes such as genre or cast, metaDNA dives deeper into the essence of content by capturing intricate semantic elements including mood, tone, plot, structure, themes, and stylistic features. This approach enables a far more refined understanding of entertainment content, close to decoding its DNA.

Transforming Entertainment with semantic “genetic” profiles

“We believe content discovery will never be the same,” said Admir Đozović, CEO at Metaprofile. “By creating these unique semantic profiles, metaDNA empowers search engines and recommendation systems to deliver highly personalized and contextually relevant results. Viewers will experience a new level of engagement, discovering content that truly resonates with their preferences and emotional expectations.”

Enhancing viewer experience through AI-Driven metadata enrichment for semantic search

The metaDNA engine is designed to fuel next-generation search platforms with enriched metadata, enabling semantic search capabilities that go beyond keyword matching. This means users can find movies, shows, or sports events based on complex criteria such as mood or thematic elements, rather than relying solely on titles or genres.

For example, a viewer seeking a movie with a suspenseful tone, complex plot, and dark stylistic features, or a sport event with a specific historical or emotional context, can now receive precise recommendations tailored to those “genes.” This level of personalization enhances customer experience by aligning content discovery with the viewer’s unique tastes and viewing context.

Implications for the Entertainment and Sports industry

Content providers, streaming platforms, and search engines stand to benefit immensely from integrating metaDNA into their ecosystems. By leveraging this AI-powered metadata, they can improve content organization, increase viewer retention, and drive engagement through smarter recommendations and discovery tools.

Metaprofile expertise in organizing movies by themes and moods, combined with advanced AI capabilities, positions metaDNA as a transformative solution for the entertainment landscape. The company looks forward to collaborating with industry leaders to unlock the full potential of semantic content discovery.

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  • Posted by Admir
  • On 16.06.2025

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