Global Sports HUB

Metaprofile launches Global Sports HUB to help sports content publishers unlock content value

MetaProfile, a global metadata provider, has launched Global Sport HUB, a unique and comprehensive sports content platform and business unit to help sports content publishers and broadcasters retain and unlock their sports content value.

As sports metadata becomes increasingly vital for all content providers, especially in the OTT, IPTV, and telecom sectors, the ability to deliver high-quality, accurate metadata is essential for unlocking and retaining the value of premium sports content.

Global Sport HUB offers a state-of-the-art platform that supports the entire sports ecosystem. With access to more than 1,500 fully enriched channels broadcasting sports across six continents and over 70 countries, the platform ensures the delivery of live sports feeds, high-quality metadata, and enhanced viewer experiences.

Powered by advanced machine learning and AI algorithms, the HUB automates the integration of sports metadata, making it a core component of every TV and streaming interface. From the moment it is implemented, the metadata enhances user satisfaction and drives customer engagement.

The Sports Business Unit at MetaProfile leads the Global Sport HUB initiative, bringing together a team of experts dedicated to collecting, organizing, and validating schedules from both major and niche sports broadcasters. By integrating with all major leagues and sports data providers, the HUB delivers live scores, stats, pre-match and post-match data, and more—creating a centralized source for the world’s best sports metadata.

A unique feature of the platform is its detailed analytic engine, which enriches every TV interface with dynamic sports imagery and information, helping broadcasters create compelling, personalized experiences for their audiences.

With Global Sport HUB, MetaProfile aims to set a new standard for sports metadata, ensuring that every piece of sports content is presented with the accuracy and depth today’s viewers expect.

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