Vianeos and Metaprofile Announce Strategic Partnership to Elevate Premium Entertainment and Sports TV

Partnership combines Vianeos’ end-to-end TV platform expertise with Metaprofile’s AI-powered metadata intelligence to deliver richer content discovery, enhanced personalization, and more engaging television experiences.

PARIS, France and ZAGREB, Croatia – September 3, 2026 – Vianeos, a leading provider of IPTV, OTT, communication, advertising, and digital engagement solutions, and Metaprofile, a global AI-powered TV metadata intelligence company, today announced a strategic partnership to deliver enhanced Entertainment and Sports TV metadata to telecom operators, broadcasters, streaming platforms, and media companies worldwide.

By integrating Metaprofile’s enriched Entertainment and Sports metadata into Vianeos’ O.one platform, the partnership will enable operators to improve Electronic Program Guides, content discovery, personalization, and viewer engagement through richer, more accurate, and context-aware metadata.

As audiences increasingly expect intuitive and personalized viewing experiences, metadata has become a critical component of modern television platforms, powering program guides, search, recommendations, navigation, and content discovery. Together, Vianeos and Metaprofile will provide an integrated offering that helps operators deliver more relevant and engaging TV experiences while maximizing the value of their content.

Raising the Standard for TV Metadata

Metaprofile’s AI-powered metadata technology enriches Entertainment, VoD, and Sports content with emotional tags, cinematic themes, moods, audience context, semantic relationships, and advanced sports intelligence.

Combined with Vianeos’ IPTV and OTT platform capabilities, the partnership will give operators access to premium metadata designed to enhance every stage of the viewer journey.

The combined offering will help customers:

• Deliver richer and more informative Electronic Program Guides
• Improve search, navigation, and content discovery
• Enhance recommendations and personalization
• Increase viewer engagement and retention
• Deliver premium sports experiences with enriched match information, imagery, statistics, and contextual insights
• Accelerate deployment through direct integration with the O.one platform

Metaprofile’s proprietary metaDNA engine also enables platforms to move beyond helping viewers decide what to watch by adding contextual intelligence that explains why content may be relevant or appealing to them. This additional layer of intelligence supports more meaningful discovery, stronger personalization, and more engaging viewer experiences.

Leadership Perspectives

Built on Proven Industry Expertise

The partnership brings together two companies with extensive experience across the television and media technology industries.

Vianeos delivers end-to-end solutions spanning IPTV, OTT, middleware, transcoding, CDN, advertising, communication, and multiscreen television experiences through its comprehensive portfolio of applications and solutions.

Metaprofile provides advanced metadata normalization, enrichment, content discovery, audience context, and sports intelligence for telecom operators, broadcasters, and streaming platforms worldwide.

Together, the companies will provide an integrated solution that combines scalable TV platform technology with premium metadata intelligence, helping operators improve user experiences, support innovation, and respond to evolving viewer expectations.

The agreement also establishes a framework for joint business development, allowing both companies to draw on their respective client relationships, technical expertise, and industry presence.

Through joint go-to-market initiatives and cross-selling opportunities, Vianeos and Metaprofile aim to expand the reach of their combined technologies and address the changing needs of telecom and media organizations.

Showcasing at IBC 2026

Vianeos and Metaprofile will showcase their integrated offering at IBC 2026 in Amsterdam.

Visitors to the Vianeos stand will be able to experience live demonstrations highlighting how enriched Entertainment and Sports metadata can enhance Electronic Program Guides, content discovery, personalization, sports experiences, and overall viewer engagement across IPTV and OTT platforms.

The partnership reflects both companies’ shared commitment to helping operators deliver smarter, more engaging, and future-ready television experiences through advanced metadata intelligence and scalable platform technology.

About Vianeos

Founded in 2004, Vianeos specializes in IPTV and OTT middleware solutions for telecom operators, broadcasters, hospitality providers, and enterprise clients. Its flagship OTT platform, O.one, is deployed across millions of devices worldwide and serves leading organizations including Etisalat, Batelco, Ooredoo, Sunrise, TF1, and MBC.

In addition to its IPTV and OTT expertise, into Vianeos provides advanced advertising technologies for telecom operators, pay-TV operators, and OTT providers, as well as white-label communication solutions designed to enhance digital engagement.

About MetaProfile

Metaprofile is a global AI-powered TV metadata intelligence company founded in 2011, trusted by leading telecom and streaming platforms including du Telecom (UAE), two Deutsche Telekom NatCos, Ooredoo Qatar, Cineverse, and BH Telecom. Metaprofile’s proprietary metaDNA engine enriches EPG, VoD, and sports metadata with emotional tags, cinematic themes, moods, and audience context, enabling smarter content discovery, personalization, and viewer retention across 10,000+ TV channels in 140+ countries.

Visit www.metaprofile.tv.

Media Contact
Ivica Ćorluka, Global Head of Products; Metaprofile
Email: info@metaprofile.tv
www.metaprofile.tv

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